Bachelor's degree

The bachelor's degree in business administration prepares its students for management activities. It further  enables students to begin their master's degree at the University of St. Gallen or at another university. The following courses are lectured by members of our team:

Customer Behavior
(Prof. Dr. Sven Henkel)
Business and Market Research: concepts and methods.
(Prof. Dr. Reto Hofstetter und Prof. Dr. Silke Mühlmeier)

Marketing 
(Prof. Dr. Torsten Tomczak)
Research Methods 
(Prof. Dr. Andreas Herrmann and Prof. Dr. Karl Frauendorfer)
Pricing: Strategy, implementation and psychological aspects.
(Dr. Silke Mühlmeier)
Market Research: working with statistics software SPSS
(Dr. Klaus Edel)