Reto Hofstetter's research is mainly concerned with consumer behavior in online environments. Recent work investigates network-effects of user-generated-content and incentive-mechanisms in innovation-contests. His approach to research is mainly empirical and intends to gain insights from the emerging novel sources of behavioral data. Currently, he teaches classes on quantitative marketing research methods and the marketing of innovations.

Reto Hofstetter got his PhD in Marketing and an MSc and BSc in BA with a minor in Economics from the University of Bern, Switzerland. He also holds a BSc (Dipl. Ing. FH) in Computer Science. During his PhD and as a post-doc, he visited the University of Pennsylvania (Wharton) and Stanford University.

Selected Work in Progress

Hofstetter, R., Hildebrand, C. Herrmann, A., Huber, J., A Social Approach to Truth-Telling.

Hofstetter, R., Herrmann, A., Zhang, J., Dynamics in Crowdsourcing Tournaments.

Hofstetter, R., Aryobsei, S., Herrmann, A., Drivers of Creativity in Ideation Tournaments.

Hofstetter, R., Blatter, D., Miller, K., Satisficing in Consumer Preference Measurement.

Selected Publications

Shriver, S., Nair, H., Hofstetter, R. (forthcoming), Social Ties and User Generated Content: Evidence from an Online Social Network, Management Science.
Write Ups: Forbes India, Stanford News, Technical Appendix

Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2011), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Journal of Marketing Research, 48(1), 172-184.
Web Appendix: JMR; Write Ups: GfK Marketing Intelligence Review, Marketing Review St. Gallen

Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (forthcoming), How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?, Journal of Product Innovation Management.

More Information

Curriculum Vitae (Download)
List of Publications (Download)